tree originated in Africa about three thousand years back. Palm
oil is the product originating from the tree. The liquid fraction
of palm oil is Palmolein. It had been known for its safe use since
thousands of years. But the recent popularity of the oil gained
momentum only after 1960 when its production was under taken by
Malaysia. Ever since then the production of palm and palmolein oil
has witnessed an exponential growth.
In 1984 palm oil attained the numero-uno position in the world
export trade in fats and oils. It is second only to the soyabean
oil in production.
Results from research in laboratories in the United States,
Australia, Canada, Europe, Japan, and several developing countries
have been published in such referred journals as the American
Journal of Clinical Nutrition, Nutrition Research, the New England
Journal of Medicine, the British Journal of Nutrition,
Artherosclerosis, the Journal of Lipid Research, and Cancer
Research. In view of the rapid progress made on the nutrition and
health characteristics of palm oil, the Malaysian Palm Oil
Promotion Council has produced a series of comprehensive reviews
on the subject with the assistance of the Nutritional Advisory
Committees for North America and Europe and the International
Nutrition Advisory Council.
The red palm oil has known to be helpful in prevention of vitamin
A deficiency because of the biological value of its carotenoids.
The tocopherol activity of palm oil is also of nutritional
significance, there is increasing evidence that vitamin E may be
beneficial in reducing the risk of coronary heart disease and
possibly of cancer.
oil is also used extensively for human consumption in some
countries of Latin America. In India, huge quantity of palmolein
is being sold through fair price shops.Every month, 3000 tonnes of
palmolein is received from the government of India and
approximaltey one third is sold through the fair price shops
alone. The common man is giving preference to the palmolein over
groundnut due to two main reasons: Health and Price
Both the factors play a major role in the choice of consumer in
the today’s market. As the awareness towards more and more
options being made available offering not only a competitive price
but also catering to the health benefits of the consumer, Indian
market is witnessing a swift change in the consumers’ choices.